Why a Mobile-Friendly Website is Essential for Success

Young urban businessman using Blackberry PDA in cafe. More and more users are turning to their smartphones, iPads, and other devices for Internet browsing — and Google is taking note. With the search engine giant’s latest algorithm update, which takes mobile-friendliness of websites into account for search ranking, the Internet is quickly becoming a mobile-focused environment.

People are increasingly turning to mobile devices as they browse the Web for products and services … and they are turning away from sites that don’t take mobile ease-of-use into mind. Separate from a mobile app, a mobile-friendly website allows users to easily view your site from their device’s Internet browser.

Browsing on the go

Those who have mobile-optimized websites enjoy many benefits. They receive better search engine rankings, access a wider array of tech-savvy prospects, and establish more authority as a small business. Consumers are also turning to their mobile devices for online shopping — meaning the realm of eCommerce is quickly transitioning to mCommerce. And better yet, mobile-friendly websites can be quick and inexpensive to set up.

So what can you do to make your website more mobile-friendly? It all starts with a responsive design. This Web development technique allows your website to automatically format itself to fit a variety of screen sizes depending on the kind of device a user is browsing from. Whether they access your site from a desktop computer or an iPhone, you can rest assured that your website will display and function correctly.

With responsive design:

Business owners only need to maintain and update one site rather than many (if a separate mobile website is being used).

Features that may be difficult for mobile users to access, such as drop-down menus or flash elements on the page, can be changed or removed so that users can easily access the information they need.

Web text, which may appear very small on an unoptimized website on a mobile device, will adjust to an ideal size that users can easily scroll through.

Your website will load quickly and easily on every device.

Working with Web solution experts is the best way to get your website mobile-optimized. They can quickly and efficiently transition your site into a mobile-friendly format that will improve user experience.

Don’t let your website hold your business back! It’s time to get mobile optimized.

[cta]You can’t afford waiting any longer to mobile-optimize your website! Contact Affinity Network Solutions by email or call us at (888) 682-8999.[/cta]