Ready for Your Own Business Website? Don’t Neglect These 4 Essentials

In this digital age, your website is the public face of your business — and for many prospects, their first contact with your company. Therefore that “face” should be a welcoming one: a user-friendly site that shows customers the products or services your company offers in a way that inspires them to learn more and steers them toward doing business with you.

Do-it-yourself (DIY) website products, such as Affinity-EZweb and Affinity EZwebPlus, make it easier than ever for small businesses to quickly and affordably create and launch websites while taking advantage of online business opportunities, including e-commerce. But for the best results from a DIY website, you must focus on four essential areas:

• User experience — This includes the site’s overall design and accessibility. Your site should be well-organized and clearly convey what your business offers and how to find more information. The home page should be uncluttered and feature visible menu options and essential links. Choose a DIY website product that offers attractive, businesslike, and user-friendly page designs.

• Mobile-friendliness — Many visitors will come to your site via smartphone, so it’s crucial that your website looks as good on a mobile device as it does on a computer. Your DIY website product should build your site with responsive HTML, which enables it to automatically adjust to the screen size of any given device. This allows the user to view the entire site and ensures that it will look sharp on a variety of mobile devices.

• Search engine optimization (SEO) — Visitors must be able to quickly and easily find your website through online searches. To make your site stand out to search engines, you’ll need to make it SEO friendly by including relevant keywords and topics in your site content keywords. DIY website providers such as Affinity EZwebPlus include SEO as part of their DIY website services.

• Content — Content is the heart of your site: It tells your company’s story and educates your audience about your products or services. Poorly written, misspelled, or grammatically incorrect content detracts from your business message and could deter visitors. Consider investing in professional content writing for your website, or at the very least, get an outside proofreader to review your website copy before the site’s launch.

By using a quality DIY website product and paying attention to these areas, you’ll give your business website the best chance at success.

[cta]A DIY website is an easy, affordable way to connect with your customers. Learn more — contact Affinity Network Solutions by email or call us at (888) 682-8999.[/cta]